How Black Friday Became Big Business Around the World

Black Friday, originally an American tradition, has expanded globally over the years, becoming a major shopping event around the world. Several factors have contributed to its growth and popularity internationally:

1. Globalization: With the rise of e-commerce and globalization, retailers can easily reach consumers worldwide. This has allowed American retailers to promote Black Friday deals internationally, leveraging their online presence to attract customers from different countries.

2. Increased consumer awareness: The widespread use of the internet and social media has made consumers more aware of global trends and events. As a result, people outside the United States have become familiar with Black Friday and its reputation for significant discounts.

3. Consumer demand for deals: Consumers worldwide are always looking for good deals and discounts. Black Friday offers an opportunity to purchase items at heavily discounted prices, which appeals to shoppers everywhere.

4. Retailers’ strategies: Many international retailers have adopted Black Friday as a way to boost sales and compete with local and global competitors. By offering discounts and promotions during this period, they can attract more customers and increase sales.

5. Marketing and advertising: Aggressive marketing campaigns by both online and brick-and-mortar stores have contributed significantly to the spread of Black Friday. Advertisements highlighting…